Vital Ease modifies homes across Victoria and New South Wales so older people and people with disability can keep living in them. We rebuilt their website, built Vital Ops — a custom CRM for enquiries and site visits — and run the Google Ads, Meta Ads and SEO that bring the work in.
Website enquiries and Meta form leads arrived in inboxes, with no shared view of who had been called back.
Site assessments were recorded on paper forms, then handed across to the quoting team.
Ad and search results lived in separate platforms, away from the enquiries they produced.
The website ran on an older WordPress build that already ranked well on Google. Losing those rankings was not an option.
Website enquiries and Meta Instant Form leads land in one list, with where each one came from. Staff move a lead from new to contacted, quoted, won or lost, add notes, and set reminders that email the right person before a follow-up is due.
Taps on the website’s call buttons are tracked alongside, so phone interest is visible too.
Assessors record a visit on a tablet using guided Bathroom, Concrete, Ramp, Steps and Miscellaneous sheets. They add measurements, sketch the site on graph paper and mark up photos, all in one place.
Work saves on the device as they go, keeps going without signal, and sends a finished PDF to the quoting team. Administrators, assessors and quoters each have their own sign-in and workspace.
We rebuilt vitalease.com.au on Next.js, designed around older readers and the families helping them: clear type, plain language and the phone number always within reach.
Pages that already ranked on Google kept their addresses, titles and content through the move, so the search visibility Vital Ease had built up came with them.
We manage Vital Ease’s Google Ads, Meta Ads and SEO. Vital Ops connects to Google Ads, Meta and Search Console, so spend, searches and enquiries sit side by side instead of in four separate tabs.
Website enquiries carry conversion tracking back to Google Ads, so campaigns are judged on real enquiries rather than clicks.
The team sees every enquiry, its source and its status without searching an inbox.
Site assessments reach the quoting team complete, with drawings and photos in a single PDF.
Follow-ups are part of the system, not someone’s memory.
Marketing spend sits next to the enquiries it produces.
Vital Ops screens on this page use demo data. No customer information is shown.
Show us where the work gets stuck.
We’ll work out what to build.