Pink Boulevard is a nail and beauty salon in Malvern, Melbourne, and most bookings start with a phone call. We rebuilt their website around that call, built a private dashboard that counts every tap on a Call button, and manage the Google Ads and SEO that send people there.
Phone calls are how the salon fills its book, but the old site could only count taps on one floating call widget.
The WordPress site had years of Google rankings and old links that could not be lost in a move.
Google Ads needed to be judged on the calls it produced, not on clicks.
The owner wanted a simple way to see which pages and buttons bring people to the phone.
We rebuilt pinkblvd.com.au as a fast Astro site with a Call to book button wherever someone decides: the header, each service, the comparison tables and the contact page.
Every page from the old site kept its address, title, description and structured data, and every old WordPress link redirects to the right new page in one step.
A private admin dashboard records every tap on every Call button, with the page, the button, where the visitor came from (Google search and Maps, Google Ads, social or direct) and their device.
The owner sees calls per day, the pages and buttons that work hardest, and can download the data for monthly reports.
We manage Pink Boulevard’s Google Ads with calls as the goal, and grow their search visibility from Search Console and Keyword Planner data. Each search change is shown to the owner as a before-and-after page and approved before it goes live.
Every website, SEO and Ads change is logged by date, so monthly reports show exactly what changed and when.
The new site is bringing in leads and growing traffic.
The owner can see which pages, buttons and channels lead to calls.
Google Ads and SEO decisions are made on calls, not guesses.
Old links and rankings carried over, so nothing was lost in the move.
Dashboard screens on this page use demo data.
Show us where the work gets stuck.
We’ll work out what to build.